ユ・ヨンジンは「イ・スマン先生の演出のないSMは真のSMではない」と強調し

Having previously worked with Lynda on other projects, she came to us when she was in need of someone to redesign her two new websites. We used the same framework for both Lynda Marie Couture Millinery and FLEUR by Lynda Marie, but customized the design so each stood strongly on its own. Since both businesses focus on great imagery, our main goal was to showcase.

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After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.